To stop casino marketing emails and texts, update the operator's marketing preferences, use a genuine unsubscribe route, and keep a record of your request. If you want all direct marketing to stop, say that explicitly: switching off emails alone may leave other channels selected. Treat messages from unknown senders as a separate security issue.
You do not need to wait until gambling becomes a problem to reduce the promotions you receive. An inbox full of bonus offers can simply be unwanted. This guide explains how to make a clear request, check what has changed, and follow up if messages continue. It focuses on consumers in Great Britain and separates marketing controls from account closure and self-exclusion.
Choose the right action for the message
| Situation | Useful first action | What to record |
|---|---|---|
| A promotion from a casino you recognise | Use its verified preference centre or genuine unsubscribe route. | The sender, channel and date of your change. |
| Texts continue after emails stop | Check whether SMS was switched off separately. | A screenshot of the relevant settings. |
| An unknown sender offers a bonus | Avoid replying or following links; report suspicious texts through your network's route. | The sender details and message, without engaging. |
| A payment or security notice arrives | Check whether it is an account-service message rather than a promotion. | Its actual content, not just the subject line. |
| Marketing continues after a clear request | Follow up with the business and consider an ICO complaint. | The original request and later messages. |
| Promotions are making it hard to stop gambling | Consider self-exclusion and support as well as marketing controls. | Only the records you need; you do not need to engage with offers. |
Check both the product and the channel
The Gambling Commission's direct-marketing code, provision 5.1.12, requires covered remote operators to offer choices by product and communication channel. Applicable product categories include casino, betting and bingo; applicable channels include calls, email and SMS. Options must default to opt-out, be changeable, and marketing must respect the recorded choices.
In practice, look for a page called marketing preferences, communications, notifications or a similar name. Read each label before saving. A setting for casino emails may not describe betting texts. If you want no promotions, review the whole page rather than changing the first visible switch.
Illustrative example: Alex switches casino email offers off but leaves betting SMS selected. The next message advertises a sports offer. That message alone does not demonstrate that the casino-email choice failed. Alex should compare the saved selection with the product and channel of the new message, then make a broader request if that better reflects what Alex wants.
A useful question for support is: “Please confirm which products, brands and contact channels are covered by this preference.” That is more precise than asking whether an account is “unsubscribed”.
How to stop casino emails
For a genuine message from a recognised business, the Gambling Commission advises using its unsubscribe link or contacting the business directly. If the email looks suspicious, reach the known website independently instead of using its buttons.
After changing the preference, save any confirmation and note the address involved. If you have used more than one email address, check which one received the message. An old address that forwards to your current inbox can make it look as though a change to the current address did not work.
You can also filter or block messages in your email service. That can reduce what reaches your inbox, but it does not tell you whether the sender updated its records. If you want to establish that you asked the business to stop, keep a separate copy of your request.
Do not send passwords, payment details or a full identity document merely to unsubscribe. If support needs information to locate the right record, ask what is necessary and use its verified contact channel.
How to stop casino texts safely
For a recognised legitimate sender, follow its stated opt-out instructions. These may involve a STOP reply to a number or short code. The ICO warns against replying to suspicious messages from unrecognised senders; it points consumers to the 7726 reporting service and network reporting or blocking options.
If there are no usable instructions, find the organisation's contact details independently. A familiar casino name in a text is not enough to establish who sent it. Avoid opening a shortened offer link just to discover its destination.
Keep a screenshot before blocking a sender if you need evidence of repeated messages. Record the displayed sender and time. Do not forward the promotional link to friends or post your telephone number publicly when asking for help.
Blocking one number may reduce immediate interruptions, but another sender identity can still reach you. Treat blocking as a device-level tool, alongside a clear request to a known business, rather than proof that all marketing has been stopped.
A message you can send to the business
Use this wording when you want all direct marketing from that organisation to stop. Send it through a verified support or privacy contact. Replace the brackets and keep a copy.
Subject: Please stop direct marketing to me
I no longer want to receive direct marketing from your organisation. I withdraw any consent I have given for direct marketing and object to the use of my personal information for that purpose, including related marketing profiling.
Please apply this request across your direct-marketing channels, including email, text messages, telephone calls and post, and across the gambling products covered by my account. My account reference is [reference], and the affected contact details are [email address and/or telephone number].
Please confirm that my preferences have been updated and explain which brands or accounts this request covers. If a different organisation is sending the messages, please identify it where you can.
This request concerns marketing. Please distinguish any necessary account-service communications from promotional messages. I am not asking you to erase records you need to retain to honour this request.
You can narrow the wording if you only want one channel stopped. Do not use “all marketing” if you intend to retain a particular subscription. If your real goal is self-exclusion or closing an account, make that request explicitly through the appropriate process as well.
Unsubscribing is different from deleting your data
The ICO explains that organisations cannot refuse an objection to the use of personal information for direct marketing. That does not automatically require them to erase every record connected with you.
A business can retain limited information on a suppression or “do not contact” list to avoid adding you to marketing again. The ICO's guidance on respecting preferences explains this distinction. Keeping a record of an opt-out is not the same as keeping permission to send promotions.
For example, asking a business to stop messages to one email address is different from asking it to delete an entire account history. If a reply discusses record retention but never confirms the marketing change, ask the business to answer that point separately. Our casino data-privacy guide covers the wider questions.
Why some messages may still arrive
An unsubscribe request does not necessarily stop routine customer-service communications. The ICO distinguishes these from targeted advertising. A notice about a withdrawal, account security or an unresolved support case may have a different purpose from an invitation to deposit.
Read the body rather than deciding from “account update” in the subject line. A message that promotes a reward or urges you to return deserves a closer look even if its subject sounds administrative. When uncertain, ask the business to explain why it sent the message after your request.
Keep practical records of the disputed wording. “A message arrived” is less useful than “the email received on this date invited me to claim an offer, after I requested all marketing stop on this earlier date”. You do not need to speculate about the sender's motives to describe the issue clearly.
What to do if marketing continues
Build a short timeline rather than a large unsorted screenshot collection. Include the original message, the date and route of your request, any confirmation, and examples received afterwards. Record whether each example was email, SMS, a call or something else.
Then send a focused follow-up:
I requested that direct marketing stop on [date], using [route]. Your confirmation or reference was [reference]. I subsequently received [describe messages and dates]. Please investigate why these messages were sent, confirm the scope of my recorded preferences and tell me what action you have taken. I have attached the relevant records.
For continuing unwanted marketing texts or emails, the Gambling Commission's consumer guidance directs people to the ICO. Follow the ICO's current complaint instructions and provide the evidence it requests. Do not assume that submitting a report will instantly block every sender or produce compensation.
If several companies are involved, identify each rather than assuming that one request covers them all. A casino operator, a comparison publisher and an unrelated spam sender may be separate organisations. Ask who controls the relevant marketing record before sending sensitive information.
Marketing controls, app notifications and self-exclusion
These tools address different problems. Turning off a phone's app notifications controls what the device displays. Updating marketing preferences tells a business what promotions you want. Account closure and self-exclusion concern your relationship with gambling services more broadly.
GAMSTOP provides a free way to block access to accounts on participating gambling websites and apps. Its purpose is different from an inbox filter. If you are struggling to stop gambling, consider that stronger protection and speak to GamCare for support.
You do not need to wait for a marketing complaint to finish before seeking help. If an account page filled with offers is difficult to navigate, use a verified support contact instead. Our bank gambling-block guide explains another tool that can form part of wider protection.
Common questions
Do I need to close my casino account to unsubscribe?
Marketing preferences can be changed separately. If you also want to close the account, make that a distinct request and check any outstanding balance or support matter.
Will deleting the casino app stop emails?
Do not rely on it. An app installed on your phone and an email address held on a marketing record are separate things. Update the preference or contact the sender.
Can I ask about several brands in one request?
Yes, name them and ask the recipient to confirm which it controls. Do not assume a shared logo or similar website means one company can process every request.
Should I click every unsubscribe link I receive?
No. Use genuine unsubscribe routes for recognised senders. For suspicious messages, find the business independently and use the reporting tools described above.
18+ only. Reducing marketing is a practical choice, not a substitute for support if gambling is causing harm.
Sources and editorial method
Published 13 October 2026. Prepared with AI assistance using the Gambling Commission, ICO and GAMSTOP sources linked in the text. Examples, checklists and message templates are editorial tools, not records of a tested complaint. The article contains no casino affiliate links. Check the linked official guidance for the current process and the scope of each service.